Posts on Jan 1970

The Dark Horse Of The SEO World

Search Engine Optimization is an extensively used technique that helps the users and the search engines identify qualitative contents and good sites. It is a key instrument to a popular web site and more traffic. According to the Search Engine journal, the search engine industry is estimated to be worth over more than 16 billion dollars! And some part of these six billion dollars comes from black hat SEO. Unfortunately many a times it happens so that SEO techniques are excessively exploited turning the web content into hollow, weird rubbish. That’s when you know this is totally back hat seo.

Black Hat SEO:

Black hat seo is the dark horse of the Search Engine Optimization world. The term “Black hat seo” is the general term for using spam and other techniques that are considered unethical with the main aim of influencing search engines’ index. It is abusive and inappropriate for the web sites health. There is great difference between white and dark hat seo. In fact, this can be clearly understood when they are compared.

White hat versus black hat seo

  • While the white hat techniques involve properly researched and crafted title, Meta Tags and good content according to web page, industry and relevance, the black hat involves the opposite. Stuffing with spam into on-page contents to fool search engine spiders they only make a fool of themselves.
  • White hat seo is thought through and adapts link bait, means that it attempts to get linked because of quality content. In contrast, black hat seo merely exchanges links to improve ranking only. It plays the dirty game and hides links within the site.
  • Most significant difference is in the contents. White hat seo or legitimate seo writes content in which the vocabulary and characters are maintained optimally. As a result the visitors get the opportunity of a veracious good read. However, the black hat seo stuffs the keywords in the content inappropriately and makes the audience uncomfortable. Rather than enjoying it, the visitors get a very bad impression of the content.


What we can learn from the above discussion is that black hat seo is a very wrong practice. Black hat seo services don’t only affect the search engine, but greatly affects the site in which it is used. In addition it is to be made sure that the search engine whose help we take is white hat seo based. Make sure you go to well known white hat seo agencies like the Mavishaa for your SEO.

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Paid Search Engine Marketing And The Truth !

Do you know the ways to get good traffic to a site? Well, there are many ways to be in the top of the search list but the two most popular ways are SEO (Search Engine Optimization) or free Search Engine Marketing and SEM(Search Engine Marketing) or paid search engine marketing. In this article we will focus on the paid Search Engine Optimization (SEO) or Search Engine Marketing (SEM) more.

What Search Engine Marketing promises:

SEM refers to the search engine’s paid form of advertisement. Explicitly speaking , the part of the list that occupies a highlighted region at the top and the right side of the search window.Yes, the region that we usually do not look up to or click on.Paid SEM allows the site to stand out in the search for exact or relevant searches.

SEM is used in times when there are very competitive key words. Moreover, when you need maximum traffic in a very short period of time or when you want to find key words that convert well.Further more, there is a great potential with the paid search engine optimization and in the search engine optimization companies when you want maximum exposure.

Now that you know what the search engines and SEM agencies claim, let me show you the actual picture the no one else will disclose.


What actually happens:

The discussion can be initiated by a statistics in the Search engine journal that states , 70-80% of users ignore the paid ads, focusing on the organic results!


In the search engine list, the site that has adapted to SEM remains highlighted. But the prophecy of getting huge traffic or getting more business doesn’t always come true. There are many reasons that leads to the incident:

First of all, people generally avoid the highlighted portion of the site thinking it is not included in the list. Being the main cause, negligence and misconception leads to low traffic for the SEM adapted web sites.

Secondly, As the SEM refers that the site is doing unnatural marketing, so many audience do not opt for this site assuming that the site does not have ability to come up in the search list naturally or freely. Whereas the sites with SEO appear more natural and qualified than the paid SEO.

Most importantly, the paid SEO represents the sites that a re-commercial and most likely business oriented. So people assume that it is not suitable for the purpose of research and only for business. As a result , it fails to attract a lot of audience.

In the end all that can be said is , SEM is far from fulfilling its promise. So, instead of paying for SEM try getting assistance of Mavishaa, the ultimate solution to website marketing and good traffic.

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SEO Concept And Its Distinct Types

Search Engine Optimization has changed our perception of the website completely. Being an innate process of obtaining traffic and attracting virtual audience, SEO brought a revolution in the World Wide Web. Being a very appropriate example of the phrase survival of the fittest, websites that appear most frequently in the search list, the more audience it achieves from the search engine. This process basically involves three sides, getting indexed, sometimes preventing crawling and becoming prominent.


As a Search Engine Optimizer, the professionals focus on the tech side of the whole thing including good designs, magnificent layout and content and maximum used searches. As an internet marketing strategy, it grasps the process of search engines function , the maximum enquired topics and comparison of the popularity of the search engines . For amplified optimization, it is required to involve context editing, HTML and other branches of coding along with the associated technical affairs. That is done for increasing its relevance and to remove barriers to indexing features of the search engine.


Although all this technical talks can make you nervous. But don’t panic. Thankfully, to help the non-techs there are a lot of good SEO agencies like the Mavishaa that are there to provide assistance spontaneously. In agencies like Mavishaa, not only do they provide with SEO services, but also help is web design, web Development and social media marketing, the whole process. Starting from the beginning, SEO has been a topic of interest for many. Although the market had been down in the SEO sector, but great evolutions have been taking place since 2013 with the introduction of hummingbird update by Google.


Google’s 2013 Hummingbird update initiated modifications regarding how keywords are interpreted on the web. Incredibly, the most considerable change from this update improved the way the search algorithm reads “conversational” phrases –queries typed in a search inquiry to make sure the whole phrase is understood rather than each specific word. This reveals some do’s and don’ts for the professionals-


Avoiding utilization of PR Company to build links.

Ensuring that link backs are from trustworthy sites.

Anchor text linking back to your site should be transformed into a more natural and less “keyword focused shape.

Website must be useful and entertaining to the targeted readers or users with sharable content and multimedia.

Making a strong statement in major social platform.

Coined in 1997, Search Engine Optimization is of two types: White hat and Black hat.


Like Batman and the joker, there is good or white hat SEO and in the other hand there is the bad or the black hat SEO. White hat SEO represents the better , the permitted type of Search Engine Optimizers and whereas Black hat is refers to the techniques that are inappropriate and restricted by the search engines for all the valid reasons.

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Reimbursements with Search Engine Optimization

Tension free lives wait ahead of web site owners thanks to the rapid growing Search Engine optimization Industries. For those who are beginners and have no clue about SEO or Search Engine Optimization, let me be explicit. SEO is the process of influencing the natural unpaid search list in different search engines. In order to survive as a web site builder or site owners, knowing the basic of marketing is a must. Metaphorically, the practice of SEO can be compared to business presentations of the physical world. More explicitly, one ordinary subject can be transformed into a fabulous one with simple techniques and skills of communication. Similarly, in the virtual world of online business, good SEO marketing and assistance of affordable SEO services are crucial.


Now, along with the necessity the discussion of benefits of SEO marketing and the guide to great SEO follows inevitably.

First of all, SEO marketing is one of the cheapest means to get traffic for a site. Compared to other paid services it is more affordably and compared to the unpaid services, this the most effective. Search Engine optimization not only enhances the gravity of the site but also enables the sustainable content quality and standard designs.

For professionals, it is not so hard to conduct SEO but it is challenging for the beginners though. There are a lot of beginners guide to Search Engine optimization and they are mostly free of cost. They will tell you a lot of things, but not everything. What is most interesting is SEO marketing is more dependent on skills and qualities rather than mere links.

Secondly, SEO marketing, directly or indirectly makes the sites more readable by following all the rules and regulations set by the search engines. The rules not only help the SEO users get a good rank, but also leave a positive mark for future as well.

Thirdly, SEO confirms and to some extent guarantees the ranking and grand traffic .With the utilization of the scopes of SEO, the web site owners can be relieved of the tension regarding the marketing and expense.


Now, if you are beginner and you want to enjoy services from SEO companies then be sure to try the new advanced SEO services provided by Mavishaa SEO agency. Along with full proof ranking plans Mavishaa also provides complete convenient packages. Starting from the best design and development to online social media marketing , Mavishaa does it all for you at a very affordable prize. Spontaneously, you can get the best SEO service with the best internet packages readily and be care free.

So, know more about the affordable seo marketing and guide yourself to success.

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What Experts Say About Search Engine Optimization

“Organic search engine optimization is far from dead.” says Sam McRoberts, CEO of VUDU Marketing and a widely published expert in the SEO field in an interview with the very famous Forbes magazine on March 2014.

Accepting the potential of the SEO industry in the existing context, the experts aspire that the optimization techniques still perform very efficiently. Although it is true that data associated with the Google traffic has been restricted and grasped firmly but the original techniques themselves remain sound and as effective as ever.

Being the chosen pathway of numerous aspiring and innovative website builders along with website owners, SEO has set a mark in the World Wide Web. On one hand the search engines assign crawlers and objects such as Google panda to reduce black hat SEO while on the other hand, many search engines now realize the significance and expansiveness of the SEO industry and are ready to collaborate and negotiate. Many think that due to the robotext and Google panda – like arrangements, SEO will be reduced. Well, the facts actually state the opposite. Due to controlling of black hat SEO, the white hat SEO technocrats are getting a wider platform and increased opportunity to contribute in this field. So, at present, thankfully, it is a win-win situation for both the search engine optimizers and the search engines.

Moreover, one more factor is encouraging the growing Search Engine optimization industry. That is the rapid expansion of search engine based market. Now days, customers look up in the internet even for buying household daily essential commodities like rice, lentil, clothes etc. So in this evolved market, the only way for a business to sustain and spread is through Search Engine optimization techniques. For business sites, having great ranking and traffic is a must. They can get it either by high payment or natural SEO. So, cutting the marketing cost and the extended unnerving wait, Search Engine Optimizers provide the opportunity to take a detour and get desired ranking without hassle.

Last but certainly not the least, SEO industry provides employment opportunities to thousands of professionals and contributes largely in the overall economy.

This is what makes SEO at present best suited for the growing market and that is why the experts opine that all business should definitely consider investing in organic, innate Search Engine Optimization.

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Search Engine Optimization And It’s Most Prominent Advantages

Misha has an innate talent when it comes to cooking. Being driven by her passion, the young lady set up her very own site related to cooking. From the very beginning, she faced a lot of difficulties getting Google ranking. Eventually, after a long phase of waiting, she finally got a so-so ranking. However, her wish to get more traffic remained unfulfilled. Alas! Due to low rate of response and popularity, Misha wanted to give up. Sad but true, many site owners face this difficulty and desperately seek for a solution. That is where SEO plays its part.

SEO or Search engine optimization refers to the process of increasing the traffic in a site and increase the ranking through the innate process and principles. From the name it can be understood that this idea targets optimal site engine experience. So it is bound to be a helpful process. There are a few reasons why SEO is necessary:

It is the easiest way to traffic:

Search engine optimization and traffic are closely associated with each other. There are various ways to get traffic. One can works extensively and get little traffic and spend even more time to maintain it. But frankly, in this busy world, there is hardly enough time to set up a site and maintain that. Having performed the SEO ensures that you get a lot more traffic in a lot less time.

Search Engines acquired huge market share:

While there are many growing sites and huge number of audience there arises a lot of competition as well. Among all the sites it is hard to get good traffic specially, in case of new start ups and colonies. At that point of time it becomes very hard for the site owners to survive without the help of SEO.

Almost full proof process:

Search Engine optimization is claimed to be nearly safe and full proof. More explicitly, this act has been in practice for a long time and still remains as one of the most confirm ranking procedure in the search engine.

It is comparatively more cost effective than other advertising processes:

Now setting aside all the logics and getting to the main point. Is it cost effective? Fortunately, yes. According to Forbes magazine, the Search Engine optimization process is extensively cheap compared to other marketing strategies worth millions of dollars. So, surely, even if done by agencies, SEO is very cost effective.

So considering its advantages, Search Engine Optimization is definitely something to opt for.

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SEO and Mental Salvation

Surprisingly, according to the website magazine, 27% of the web sites remain unnoticed or unacknowledged. In this current virtual world of massive competition and unlimited possibilities, it is a challenge to even sustain with a web site let alone beaming at the zenith. With surrounding pressure, stress and continuous discouragements, the site owners not only suffer from economic losses, but also mental losses as well. Like a cool breeze at the summer afternoons, Search Engine optimizers very often turn out to be just the right rescuer and most of us don’t even realize that! You must be wondering how. Well, let us discuss the mental salvation that an SEO can actually provide.

  • Provides a sense of support:

Adapting to the search Engine optimization techniques, a site can be assured a sense of relief and probable surety that it will not fall behind. Specially, when it comes to taking up service from the SEO agencies, they all attempt to provide a sense of relief to the customers by taking up white hat techniques and making sure that the clients’ sites are taken care of.

  • Ignite a sense of confidence:

Among the competition, when you know you have an upper hand, you become extra confident and can carry on your tasks more smoothly. Similarly, when it comes to web sites and search engines, amidst all the fierce competitors, feeling intimidated is innate. But, at that time, if SEO is performed, then one can be at an elevated position in the rank and can then post better compositions more confidently.

  • SEO ensures sound content:

In order to perform SEO, it must be ensured that the content of the site is sound and healthy. First of all, when a composer or developer wants to publish a site and gain traffic and he follows SEO rules, then he essentially has to revise the content and improvise. With that a good research is initiated in addition to more focus on the highlights and prime attractions of the content. This not only helps the readers get qualitative articles but also helps the search engine maintain their reputation.

  • Help maintain the rules carefully and effectively:

Speaking of the quality, a very important aspect of a site is the implementation and abidance of rules. Through the process of Search Engine Optimization, the abidance of rules is crucial. So, In order to ensure that rules are being maintained properly, Search Engine Optimization by you or through an agency of professionals in indispensable.

Along with these, SEO can help you find a direction faster and reduce the tension regarding marketing expenses.

In the end it can be safely stated that, considering, the psychological benefits of using SEO, the process of having a popular site couldn’t get any easier.

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Analyzing the possibilities of the best SEO

90% of the top contents enjoy the highest rank with the help of search engine optimization. Showing a steep acceleration curve, the search engine optimization industry has become an aspiring one within the last decade. Although there is gigantic competition and limited basics but some are always excelling in a particular accomplishment. But no one knows what the best way is. If it was know, then there would have been no suspense. However, that doesn’t stop the researchers from coming up with the best theoretical search engine optimizers example.

Well since there is no harm in imagining, so let us explore the qualities that lead to the perfect search engine optimization and the best Search engine optimize page.

On Page Factors: On page factors are the main aspects of a given web page that has the biggest impact on search engine ranking. So first and foremost, the on page factors are to be confirmed as appropriate.

  1. Page content: Page Content of a perfectly optimized package should best quality and hyper relevant. As the content is the core of all interest and it is the sole reason why a site attracts customers and traffic. So, hypothetically, the best SE Optimized page is supposed to be absolutely relevant. As a result, from SEO perspective, all good content has two attributes- a noble content must supply a demand and must be linkable.

Linkable content: Until the content is linkable, the best content and the worst content have no difference in terms of SEO.

Best in demand content: Similar to every other product in world market, information and content are also subject to fluctuation of supply and demand. Supposedly, the best page is the one that can deliver and fulfill the highest demand. Obviously, the best SEO page must contain linkable contents and features.

  1. Title tag: The title tags should be optimized in such a way that the phrased represents the accurate topic and key words. In addition, it should contain the main zest in most concise form.
  1. URL: The URL or uniform resource locator ought to echo the chain of command of the targeted category and triumph the search list.
  1. Overall: The ideal web page must be hyper relevant to a specific topic, provide unique content about a given theme, enabled to be linked back to its category page as well as sub category page.
  2. Extra advantages to be included: Great visuals, fabulous videos, optimized file names and name tags are mandatory to be integrated.
  3. Last but not the least, the best SEO Company , service or individual , whoever it may be, they must not forget to make the page user friendly, high loading speed and sharable in social media.

In conclusion, after doing the analysis, I’m sure you all have become SEO experts and can produce the best SEO result. But just in case if you don’t, try Mavishaa SEO Service, the best Search Engine Optimization Service for USA, UK and Australia.

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Ode To Web Design And Development

Once upon a time, not long ago from now, the service people had to complete all tasks manually and struggled with the thought of presenting it to the world. Then in 1989, CERN member Tim Berners Lee gave a mere proposal to create a global hypertext project. Little did he know that this would bring waves of evolution in the later times! That project now known as World Wide Web gave birth to a new innovative field of creativity popularly addressed as web design and development.


Design is the routine progression of brainstorming ideas, structuring the elements and thus creating a complete plan. Being no different, web design refers to a similar process of innovation with the addition of the interest of publishing the work on the World Wide Web pages or the internet pages. Most certainly, web design techniques have a great impact when the end users access the topics with the assistance of a web browser through the internet. Like all designs, the web design includes a few prime visual elements. In a nut shell, these are namely, layout, color, graphics, fonts and content.


On the contrary, web development reflects on a wider concept of the work involved in developing a website for the public network (internet) as well the private networks (intranet).Ranging from a simple static page with just plain to the huge, complex social networking services like facebook and MSN, web development includes it all. Web development has been an expanding industry ever since the commercialization of the web. Especially in case in the business sector, it is given more importance in optimizing the sell and purchase of products. As hard and geeky as it sounds, basic web designing is not inaccessible now a days, thanks to the free tools available for download.


Web design and development is an indispensable part of a wholesome web experience. Speculating this, the famous author Steve Krug stated well saying, “If there’s one thing you learn by working on a lot of different Web sites, it’s that almost any design idea–no matter how appallingly bad–can be made usable in the right circumstances, with enough effort.”

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Search Engine Optimization Redefined

“Yes! My website is at the top of the search list and very trendy!”This is the longing of most of the website owners and online business personnel. Being the most preferred choice, the SEO is an extremely admired practice now days.


SEO or search engine optimization- a conjuring name referring to an array of simple techniques for manipulating a search engine’s innate search results. Initiated in the mid 1990’s by the web experts and content contributors, the practice of search engine optimization became popular when the site owners of various fields commenced to recognize the significance of having their sites brought to light during the online searches. Eventually, with the massive impact and frequent practice, the term Search Engine Optimization came into use in around 1997 according to the famous industrial analyst Danny Sullivan.


Search Engine Optimization is often considered an efficient online marketing strategy and this involves three crucial phases namely, getting indexed, elevating prominence and avoiding crawling incase of certain texts. The triple step method involves a coil of algorithmic manipulation along with extensive content modifications. So to say in a simplified approach, Search Engine Optimization reflects on how he search engines function, what key words are more in use or which searches are in vogue , what are the demanded topics of the audience and which engines are frequently used by majority of the targeted audience. Moreover, along with key words and texts, SEO may also aim for image search, local search, academic search etc.


The performance of SEO is approached mainly because of its simplicity and low investment costs. It not only makes certain websites prominent, but also, SEO enables the inauguration of a unique research topic in the field of computer science. Although several search engines have reached out or attempted to collaborate with the SEO industry, there are a few techniques or more exclusively called dirty tricks that search engines do not approve. Dividing the SEO there are two types of actions, one for all the good reasons and a fair good design and the other for exploitation. Thankfully, after research and discussions, SEO is currently restricted and controlled by several leading web search engines like google to avoid unfair manipulation of the search results. Veraciously, all in all, it is appreciated by the site owners, the search engine optimizers and the internet users as it adds a unique flavor to the whole searching experience.

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